Marketing Lead

Remote - New York, NY

We’re building the operating system for the creator economy.

Today, Pico is the ultimate subscription and data platform for professional creators and media startups. A small team of 1 to 10 people can scale a multi million dollar digital content subscription or membership business at minimal cost, without writing a line of code, on any site or landing page.

No need for dev ops or customer support teams, our platform provides all the no-code tools you need to grow email lists, sell memberships and subscriptions, gate content, and manage your audience all in one place, at scale.

We’re pushing into an exciting new chapter of growth and looking for a Marketing Lead to join our fast-paced, mission-driven team.

We are:

We believe coming up with the best solutions requires not only intelligence and empathy but also the patience to explore, experiment, and even get things wrong every now and then. We also believe product experiences are better when they're designed and engineered by a team of people with diverse backgrounds. We encourage applications from people of all stripes, regardless of your gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or whether or not you have a disability.

Responsibilities

  • Be a flexible marketing warrior: Partner with our Chief Revenue Officer to build, execute, and optimize strategic marketing programs across all channels and platforms including targeting, content marketing, social media, paid acquisition, media campaigns, and more.

  • Analyze and Optimize: Develop plans and forecasts for paid acquisition programs, iterate for ROI optimization, and report on the effectiveness of campaigns and investments, including surfacing creative learnings and insights.

  • Build and own our relationship with the Creator Community: Be an expert on the creator economy ecosystem, masterfully articulate the technical capabilities of Pico’s products and services to our target audiences, directly engage with digital creators and entrepreneurs across platforms through comments and DMs, pitch new ideas and tests to grow engagement and build trust, connect our partners and pro consultants with various customer cohorts, and drive results for Pico’s growth through strategic partnerships.

  • Be a pillar for Cross-Functional Initiatives: Partner closely with vendors, consultants, and our Customer Experience, Product, and Operations teams to tackle impactful projects such as building a content library, creating product feedback mechanisms for social insights, new channel identification, launching analytical tests, and more!

Qualifications

  • 3+ years experience in content marketing or as a marketing generalist.

  • Experience building, maintaining, and growing audiences, ideally including creators.

  • Experience with high volumes of external-facing written and verbal communications.

  • Experience taking on a growth mindset and constantly improving at everything you take on, including utilizing critical feedback as a mechanism to help you improve and the curiosity to experiment even when it may result in failure.

  • Experience working in environments that have deeply vague and undefined problems while collaborating with diverse, cross-functional teams.

Why you should join us:

It's a rare opportunity to work on something you love, to have the power to improve the world around you, and to get rewarded for doing it. If making the internet a more vibrant community sounds like an interesting challenge to you, and if you’re in search of a startup that has de-risked upside and strong validation among the investor community, then working at Pico is that rare opportunity.

As an early employee, you have the chance to not just build an amazing platform, but to also help cultivate a company culture that reflects the type of community of which you want to be a part. Trust, mutual respect, and passion already run deep in our young company's DNA. Jason and Nick became friends in elementary school and started Pico several years after graduating from Stanford together. You'll fit right in if, like us, you're curious about the world, anxious to fix what's broken around you, and thoughtful about how you do it.

There's a lot of exciting work to be done to fulfill the vision and potential of Pico. Join our journey, and let's get there together.